"pay TV" articles

New 1Q 2014 research from Parks Associates shows TVs are outpacing computers as the key platform for Internet video. Parks Associates analysts find that 81% of U.S. broadband households watch video on a TV set, while 60% watch content on a computer. The research also shows: U.S. broadband households watched roughly 3 hours of online video per week on both a PC and TV, but the amount of online video consumed on a TV is increasing, up from 2.3 hours per week in 1Q 2013....

As the 4K television market continues to grow, and pricing becomes more consumer-friendly, many wonder if now is the time to buy. In a recent article for the  Wall Street Journal , Parks Associates director of research,  Brett Sappington  says that while 4K is indeed growing, it’s better to wait to buy. In fact, Parks Associates research forecasts that 4K TVs will reach 80% adoption over the next 10-12 years. To enjoy the true benefits of 4K, three things need to...

Nearly 30% of AT&T pay-TV subscribers are aware of the TV Everywhere services they receive as part of their U-verse pay-TV service, compared to the industry average of 21%, according to new research that Parks Associates is announcing today. The VP of U-verse is giving the opening keynote at the CONNECTIONS Connected Home Conference in San Francisco next month. GW Shaw will present  "Differentiating TV with Apps in a Competitive, Multi-screen Market" ...

In a new digital media research report , Parks Associates finds that pay-TV penetration remains fairly steady at around 85% of U.S. broadband households but over-the-top (OTT) video use is increasing on multiple devices, particularly with younger viewers. The report, Trends in Content Licensing , was released following the 2014 NAB Show and the Aereo, Inc. case before the Supreme Court. Forty percent of Millenials consider online video to be their most important source for...

In the latest Parks Points newsletter , Parks Associate analyst Brett Sappington discussed the role of user interface in video content discovery. As the main point of interaction between a brand and a user, the interface becomes an extremely important component to discovery and use. "In general," Sappington writes, "the optimal method of video discovery depends on several key factors: the type of video service, the viewer, and the viewing environment."...

The dust has settled after a three-month carriage dispute. The Weather Channel will resume programming on DirecTV , but at a considerable cost—this time, it isn't the TV operator but the network making concessions. The Weather Channel has agreed to reduce its reality program offerings as a result of its new carriage agreement with DirecTV. This change affects not only DirecTV viewers, but all viewers of the Weather Channel, no matter their TV provider. A TV operator exercising...